The brand of high-end individualized
apparel and accessories that advocates conscious
consumption and conscientious craftsmanship
Do not be misled by the casual play on words. They are not to suggest you
should eat your clothes... Although the delight of wearing them may well be
compared to the enjoyment of good food. No, it is all about the prospect of
nature eagerly accepting these garments – many years later, when the time
comes for the owner to part with them. It is all about nature reclaiming the
materials and dissolving them without a trace. EAT Wear is a perfectly
harmless and comfortable collection – both to you and the environment.
EAT is Eco Amicable Tailorship.
EATWEAR non offre di mangiare vestiti. Anche se il piacere di possederli è paragonabile al piacere del cibo.
Quando dopo molti anni di uso vi separerete da questo abito, la natura lo accetterà facilmente, restituendoselo, lo dissolverà senza lasciare traccia.
L’abbigliamento EATWEAR e’ innocuo e confortabile. Per la natura e per voi

Vika Ganich
Fondatrice del marchio
Responsible and Sustainable Processes
Our garments are created only in places where they honor tradition, respect labor, cherish the wise choice of materials, and take good care of the environment. We partner only with those who share our visions.
Nature is Our Ideal and Saving the Planet is Our
We fulfill this purpose through:

- Reduced CO2 emissions;
- Zero or minimized waste;
- Use of non-toxic chemicals and dyes;
- Reliance on biodegradable materials.

It is only from natural biodegradable materials (animal furs and skins, as well as birds, reptiles, and fish in the human food chain) that EAT Wear creates garments for its collection. Furthermore, we source only fast-degradable plant fibers (wool, silk, linen, cotton, viscose, cupro). EAT Wear never uses synthetic materials.
We do not Kill or Torture for Leather and Fur
Farming animals for the sole sake of sourcing leather and fur is unacceptable. It comes as no surprise that production based on such methods is in decline.

EAT Wear uses leather and fur only from the animals that are part of the human food chain. In fact, our materials are leftovers from the food industry. It is just that these “waste products” are leather and fur of the highest quality.

The EAT methodology is a template for recovery of the fashion sector along the lines of more responsible production and, therefore, more estimable and admirable one.
We Promote Conscious Consumption
Thoughtful choice of garments and the deceleration of wardrobe renewal put the brakes on overproduction and minimize the impact on the
environment. This is only possible if you opt for the highest quality of materials and superior tailorship to ensure the durability of your garments
over time, their continuous functionality and timeless elegance. This is the possibility offered by EATWear.
Let us All be Honest
Some consider artificial leather and faux fur to be more “ethical” than natural materials. In reality, they are all derivatives of plastic. It is not just the environment that falls victim to the chemical plants that produce these synthetic materials. It is also the people who work there and live in their proximity. The entire planet is being held hostage: Like any plastic, these materials take hundreds of years to decompose.
“Aggressive” Elements or Parts of the Human Food Chain?
The practice of raising animals for leather and fur is inhumane. In this light, we may introduce the concepts of aggressive fur and aggressive leather to describe these materials. EAT Wear knows of better materials and where to find them:

Humans need protein to survive. It just so happens that humans are omnivores. They have been hunting or breeding animals, birds, fish, and other creatures for food since time immemorial. They have learned to waste nothing or little of their life-support sources, finding a good use for all the inedibles in their meals – from horns and hooves. Leather and fur are used in the production of clothing, shoes, and furniture; bones in the creation of jewelry, fittings, and musical instruments. These materials are part of the
human food chain, the most humane alternative to both what we call “aggressive” stuff and that poisonous faux-ethical junk made of plastic.
Slow Fashion vs. Fast Fashion
In this day and age, our civilization is driven by obsessive consumerism. It also defines our appearances – the way we present ourselves to others and the ways we imagine ourselves. Most noticeably, we assume these appearances through fashion. It has never been so massive and so fast. The scale and pace of fashion – how much and how swiftly it changes – is dictated by the fashion industry with the agenda of shortening the life cycle of its output in order to produce and sell more of it. Fast fashion for mass consumption is at odds with the notion of quality. All the processes that aim at quality as the ultimate value of things are deemed detrimental to the economy of scale. Quality slows all the processes that aim at quantity in production. Quality never makes a quick sale. Fast fashion trades on items the value of which is in
their transience – in how soon these items turn into junk and provide some wardrobe space for more such items before they go out of fashion themselves and litter the planet.

EATWear finds itself in the avant-garde of the Slow Fashion movement. EATWear garments and accessories are purely natural in their source and craftmanship, highly comfortable and durable, designed with timelessness in mind, pleasurable to wear and they age beautifully. Purchasing these items is a long-term investment both in your image and in the future of our planet.
Tecnologia, esperienza e concetto
Taglio senza sprechi, design funzionale e responsabile
EAT Wear Lines: Designer, Premium, and Luxury
EatWear is summer and winter collections comes in three lines full-season assortment on the principle of forming a full-look. Three lines will be developed under one brand, connected with each other stylistically, but differing in price segmentation. This approach will expand the target audience in order to penetrate different consumer markets and maximize the popularization of
the EAT Wear philosophy.
Tecnica dell’autore nella produzione senza rifiuti
Sulla base degli sviluppi dell'autore, la stilista di moda Vika Ganich ha creato una tecnica, che consente di tagliare i tessuti, praticamente senza sprechi. La tecnologia non solo consente il massimo utilizzo della superficie della pelle, ma dà vita a forme nuove

Nella produzione tradizionale, gli affondi tra pattern (rifiuti) vengono utilizzati per prodotti di categoria inferiore. Nella metodologia sviluppata da Vika, i rifiuti vengono utilizzati per creare una linea limitata nel segmento di prezzo alto. Le tecnologie di progettazione vettoriale consentono la produzione di prodotti più complessi
Etichettatura responsabile senza illusioni
Informazioni complete sulle fonti delle materie prime, sulla detenzione degli animali e sugli impatti ambientali. Posizionamento dei dati di scomposizione sull’etichetta dei prodotti
Chi ha creato EatWear?
Vika Ganich, professoressa di design e insegnante di tecnologie del manichino francese e tecnologia di moda presso la British Higher School of Design. Ha una vasta esperienza nella lavorazione di pellicce, pellami e tessuti in aziende leader russe ed europee

Dal 2000, Vika pratica e migliora la tecnologia dell'autore nella produzione senza sprechi, creando abiti unici e durevoli con design funzionale
2 anni

Questo è il tempo medio dell’indosso di marchi fast fashion
20+ anni

Durata dei vestiti creati da Vicky Ganich
100+ anni

Tempo di degradazione per capi in sintetico ed eco-pelliccia
10 anni

Periodo di decomposizione naturale degli abiti in pelle, pelliccia e tessuti naturali
60 %

Della pelle degli animali viene utilizzata per la produzione tradizionale di pellicce e pellami
90 %

Della pelle viene utilizzata per realizzare abiti Eat Wear
Cosa darà al mondo il lancio del marchio Eat Wear?

  • Riduzione degli scarti di produzione di pellicce e pellami
  • Ripristino e creazione di posti di lavoro
  • Un passo verso la riconciliazione tra vegani e carnivori
  • Rilancio di produzioni artigianali tradizionali
  • Sollevo della questione della necessità di un'etichettatura responsabile per vestiti, che contiene informazioni sul loro impatto ambientale
Popolarizzazione della filosofia del consumo responsabile