The brand of high-end individualized
apparel and accessories that advocates conscious
consumption and conscientious craftsmanship
EAT stands for Ecologically Attractive. Don't be fooled by the involuntary word play - the brand does not invite you to eat your clothes ... Although the pleasure of owning it can be comparable in strength to the pleasure of eating. No, it’s more about what nature should do later - after many years, when you part with these clothes, to easily accept them, return them to itself and dissolve without a trace. EatWear clothes are absolutely harmless and comfortable. For nature and for you.

Vika Ganich
Responsible and Sustainable Processes
Our garments are created only in places where they honor tradition, respect labor, cherish the wise choice of materials, and take good care of the environment. We partner only with those who share our visions.
Nature is Our Ideal and Saving the Planet is Our
We fulfill this purpose through:

- Reduced CO2 emissions;
- Zero or minimized waste;
- Use of non-toxic chemicals and dyes;
- Reliance on biodegradable materials.

It is only from natural biodegradable materials (animal furs and skins, as well as birds, reptiles, and fish in the human food chain) that EAT Wear creates garments for its collection. Furthermore, we source only fast-degradable plant fibers (wool, silk, linen, cotton, viscose, cupro). EAT Wear never uses synthetic materials.
We do not Kill or Torture for Leather and Fur
Farming animals for the sole sake of sourcing leather and fur is unacceptable. It comes as no surprise that production based on such methods is in decline.

EAT Wear uses leather and fur only from the animals that are part of the human food chain. In fact, our materials are leftovers from the food industry. It is just that these “waste products” are leather and fur of the highest quality.

The EAT methodology is a template for recovery of the fashion sector along the lines of more responsible production and, therefore, more estimable and admirable one.
We Promote Conscious Consumption
Thoughtful choice of garments and the deceleration of wardrobe renewal put the brakes on overproduction and minimize the impact on the
environment. This is only possible if you opt for the highest quality of materials and superior tailorship to ensure the durability of your garments
over time, their continuous functionality and timeless elegance. This is the possibility offered by EATWear.
Let us All be Honest
Some consider artificial leather and faux fur to be more “ethical” than natural materials. In reality, they are all derivatives of plastic. It is not just the environment that falls victim to the chemical plants that produce these synthetic materials. It is also the people who work there and live in their proximity. The entire planet is being held hostage: Like any plastic, these materials take hundreds of years to decompose.
“Aggressive” Elements or Parts of the Human Food Chain?
The practice of raising animals for leather and fur is inhumane. In this light, we may introduce the concepts of aggressive fur and aggressive leather to describe these materials. EAT Wear knows of better materials and where to find them:

Humans need protein to survive. It just so happens that humans are omnivores. They have been hunting or breeding animals, birds, fish, and other creatures for food since time immemorial. They have learned to waste nothing or little of their life-support sources, finding a good use for all the inedibles in their meals – from horns and hooves. Leather and fur are used in the production of clothing, shoes, and furniture; bones in the creation of jewelry, fittings, and musical instruments. These materials are part of the
human food chain, the most humane alternative to both what we call “aggressive” stuff and that poisonous faux-ethical junk made of plastic.
Slow Fashion vs. Fast Fashion
In this day and age, our civilization is driven by obsessive consumerism. It also defines our appearances – the way we present ourselves to others and the ways we imagine ourselves. Most noticeably, we assume these appearances through fashion. It has never been so massive and so fast. The scale and pace of fashion – how much and how swiftly it changes – is dictated by the fashion industry with the agenda of shortening the life cycle of its output in order to produce and sell more of it. Fast fashion for mass consumption is at odds with the notion of quality. All the processes that aim at quality as the ultimate value of things are deemed detrimental to the economy of scale. Quality slows all the processes that aim at quantity in production. Quality never makes a quick sale. Fast fashion trades on items the value of which is in
their transience – in how soon these items turn into junk and provide some wardrobe space for more such items before they go out of fashion themselves and litter the planet.

EATWear finds itself in the avant-garde of the Slow Fashion movement. EATWear garments and accessories are purely natural in their source and craftmanship, highly comfortable and durable, designed with timelessness in mind, pleasurable to wear and they age beautifully. Purchasing these items is a long-term investment both in your image and in the future of our planet.
Unique technology, experience and concept
Waste-free fit and functional, responsible design
EAT Wear Lines: Designer, Premium, and Luxury
EatWear is summer and winter collections comes in three lines full-season assortment on the principle of forming a full-look. Three lines will be developed under one brand, connected with each other stylistically, but differing in price segmentation. This approach will expand the target audience in order to penetrate different consumer markets and maximize the popularization of
the EAT Wear philosophy.
Author's own methodology of non-waste production.
Based on own developments, fashion designer Vika Ganich created a unique technique that makes it possible to cut almost waste-free. In the production process, the material is completely used.

The technological solution not only allows a maximum use of the skin surface, but also gives birth to new forms. In traditional cutting techniques, waste goes to products of lower categories. In the technique developed by Vika Ganich, this material goes into the limited line of products. At the same time, there is a possibility for circulation, since vector technologies are used in the construction.
Responsible clothing labeling without misleading
Ban on ECO labeling for synthetic products that are harmful to the environment through resource-intensive production and long degradation cycles.
Who Created EatWear?
Vika Ganich is a Professor of Design and lecturer of French moulage and fashion technology at the British Higher School of Design. She has rich experience in working with fur, leather and textiles at leading Russian and European companies.

Since 2000, Vika has been practicing and improving her own unique waste-free production technology, creating incredible clothes with a service lifetime of more than 10 years.
2 years

This is average time of wearing fast-fashion items
20+ years

The lifespan of clothes designed by Vika Ganich
100+ years

Degradation time for synthetic and faux fur clothing
10 years

The period of natural decomposition of clothes made of leather, fur and natural fabrics
60 %

Of the animal skin is used in the production process by traditional fur and leather factories.
90 %

Of the skin is used in the EatWear clothes production.
What will the launch of EatWear brand bring to the world?

- Reduction of fur and leather production waste
- Restoration of old and creation of new jobs
- A step towards reconciliation between vegans and meat eaters
- Revival of traditional artisan productions
- Raising the issue of the need for responsible labeling of clothing on its environmental impact
-Popularization of the philosophy of responsible consumption and sustainability
Investment Amount Required:
45 000 US Dollars
40 000 EURO
3 500 000 Russian Rubles

Collection development and production time: 3 months

What will the money be spent on?
- Purchase of necessary materials
- Salaries for constructors and seamstresses
- Production of a pilot collection of 25 full looks in one size
- Professional look book
- Concept video
- Video reel of the production process

Result: a completely ready-to-launch collection + advertising and PR materials